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User Journey Map

To deeply understand the friction points our target users face, we mapped the current frustrating experience (Grey) against the enhanced, playful journey (Yellow) enabled by Campass.

Campass User Journey Map

Deep Dive into Experience Stages​

Select a stage below to explore the transformation in user experience.

Current Friction

Unmotivated to explore the massive, generic campus. Feels like a daunting chore rather than an adventure.

Campass Intervention

Taps a mysterious '?' pin on the interactive map, instantly triggering curiosity and starting a gamified quest.